New Music Marketing According to Radiohead

First the tip jar stunt with the initial release of “In Rainbows” and the subsequent monster-hype surrounding the end of music sales as we know it, then the remix contest of Nude. Both marketing tactics proved exceptionally successful. “Nude” has just entered the Billboard Hot 100 at #37; Radiohead’s first top 40 single since “Creep” hit #34 in 1993. More detailed info can be found all over the web. I just found this clip of “Nude” performed on the Jonathan Ross Show and felt the need to post it. It’s rare to see this kind of quality on a TV show performance; both performance and production. Enjoy.

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